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Google Analytics, also known as GA, is an online website and application analytics tool that gives you a deep dive into the performance of your website. As with all Google products, it integrates fully into the marketing and advertising products and platforms like Google Ads, Search Console, and Data Studio. This makes it a popular choice for anybody that uses Google products as it is as easy to use as all the other products in their stable.
As a freemium service user can get the basic Google Analytics for free which will only serve to whet their appetite for the full-service package. You can track and report on everything that happens on your website, which gives you the ability to make more informed decisions about your website and business. With Google Analytics you get a clear picture of who your audience is and what their needs are and how to find more like-minded users.
Even in the basic free version, you get information about how your customer finds your site and how they interact with your website, which pages they visit, and how they move around on your site. This information is vital to understand how your clients use your site so that you can give them more of what they want. Access to this information can make any business a success, and you get all from Google Analytics.
GA will give the routes that clients take to get to your site, what content they view, and what they use to get there as in the devices they use to access your platforms. With customizable dashboards to measure the sales and conversion rates, you will simply not know more about your site with any other analytics software.